Medical and Scientific: Doomsday doc leads cancer campaign

11 Feb 2021 - Medical and Scientific

ABC broadcaster and celebrity doctor Norman Swan, who was once the resident health expert on reality TV show The Biggest Loser, is the new face of a bowel cancer screening campaign funded by the state government. The Health Report host was paid “a nominal fee” to be the face of the Cancer Institute of NSW’s $4m campaign launched this week. A NSW Health spokeswoman said Mr Swan was chosen as he is a “health science communicator”. “Dr Swan is an established health science communicator and was chosen to present the campaign as a one-off engagement,” the spokeswoman said.

Daily Telegraph; 11/02/2021; Page 7​