Skin Cancer: Blokes in the spotlight of new campaign

21 Jan 2021 - Skin

Men are being urged to swallow their pride and slap on some sunscreen after it was revealed less than a third regularly did so to protect themselves from the sun. They also spend more time outdoors and exposed to UV light, despite knowing the risks. The revelations, from a recent national survey, prompted SunSmart Victoria to launch a new campaign pleading with men to take sun exposure, and skin cancer, seriously. In Australia, melanoma kills more men than women with about 891 men estimated to have succumbed to the deadly disease in 2020. The campaign, called Same goes for you, aims to teach blokes to look after their skin the same way they would their car, deck or barbecue.

Herald Sun; 21/01/2020; Page 13; Courier Mail; 21/01/2020; Page 12